COMPOUND
For Compound, a Save Now Buy Later platform in the MENA region, I worked on both the B2C landing page and the B2B merchant dashboard. The challenge was to design for two very different audiences—everyday users looking for flexible payment options, and merchants who needed an intuitive dashboard to manage their side of the platform.
I started by understanding the user goals for each audience, then mapped out the journeys to make the experience as simple and seamless as possible. For the landing page, the focus was on clarity and trust-building, while the merchant dashboard emphasized usability and efficiency. The final high-fidelity screens brought these ideas to life, aligning with the brand’s vision and supporting their dual-market approach.
ARADA
Led the onboarding design for Arada, a leading property investment company in the MENA region, for the launch of their SIP property investment app.
Conducted in-depth user research, created user personas, and performed competitive analysis to inform design decisions.
Developed a high-fidelity prototype for the onboarding flow, ensuring a seamless, intuitive, and engaging experience for new users.
MUSCAT FLOWER FESTIVAL
Designed and developed the official website for Muscat Flower Festival in collaboration with the Oman Government, creating an engaging and informative digital experience for thousands of visitors.
Implemented interactive features such as event schedules, time ticker, and real-time updates to improve accessibility and user engagement.
Focused on intuitive navigation and visual storytelling to highlight festival activities, resulting in enhanced audience participation and visibility of the event.
INKBSTATIONERY
For INK B Stationery, my own stationery brand built around illustrated journals, planners, and lifestyle products, I designed and developed the brand website to serve as both a storefront and a storytelling platform.
The main challenge was balancing e-commerce functionality with the brand’s visual identity, which is rooted in hand-drawn illustrations and a philosophy of self-growth and creativity. I wanted the site to feel warm, approachable, and art-driven, while still ensuring a smooth shopping experience.
I started by mapping out the information architecture, prioritizing clear navigation across product categories, brand story, and collection highlights. From there, I created wireframes and prototypes, testing different layouts to optimize both usability and conversion flow.
The final website combined clean layouts with playful, illustrated touches that carried the brand personality across digital screens. Beyond aesthetics, I optimized the design for mobile responsiveness, fast load times, and intuitive checkout, ensuring a seamless experience for customers discovering the brand for the first time.
MEDIA 21 GLOBAL
I worked on the website design for Media 21 Global, a media agency collaborating on large scale events and projects across the Middle East. The goal was to create a professional digital presence that reflected the agency’s diverse portfolio while making it easy for potential clients and partners to explore their work.
The challenge was to design a site that balanced corporate credibility with creative storytelling, highlighting the agency’s expertise in events, media solutions, and international collaborations.
I began by analyzing their existing content and restructuring the information architecture to make case studies, services, and credentials easy to navigate. From there, I created wireframes and visual mockups that emphasized clarity, hierarchy, and strong visual storytelling.
The final website used bold visuals, clean layouts, and intuitive navigation, ensuring that visitors could quickly understand the breadth of the agency’s work while engaging with its brand identity. The result was a polished and modern digital platform that elevated Media 21 Global’s presence in the competitive media and events landscape.
Home Page
About Media 21
Services
SEO
Contact
VENKAT PRABHU
I had the opportunity to design and build the portfolio website for Venkat Prabhu, a leading filmmaker in India. The goal was to create a digital space that captured his creative identity while making his body of work accessible and engaging for fans, collaborators, and industry professionals.
The challenge lay in balancing a visually striking design that reflected his cinematic style with a straightforward navigation that showcased films, projects, and achievements without overwhelming the visitor.
I approached this by first organizing the information architecture, mapping out how different types of content—filmography, media coverage, upcoming projects would be structured. Then, I translated these into wireframes and prototypes, iterating on layouts that highlighted visuals while keeping the storytelling clear.
The final website used no-code tools for efficient development, making it easy for his team to manage updates. It blended minimal, modern layouts with bold imagery to mirror his film persona, resulting in a site that felt both professional and personal.
PHIL McARTHUR AND PARTNERS
I worked on the website for Phil McArthur and Partners, a retail specialist and leasing consultancy based in Dubai. The objective was to design a platform that communicated their expertise in retail strategy and property leasing to an international audience of developers, investors, and retail partners.
The challenge was to present complex industry expertise in a clear, accessible, and visually engaging way. The website needed to feel authoritative and professional, while also being approachable for potential clients unfamiliar with the technicalities of retail consultancy.
I started by restructuring the information architecture, prioritizing service offerings, case studies, and leadership expertise. Wireframes and design explorations focused on easy navigation, credibility-building elements (such as testimonials and client logos), and a clean visual hierarchy.
The final site combined minimalist design with strong typography and clear content flow, making it easy for visitors to understand the firm’s expertise and track record. The design also emphasized mobile responsiveness and quick access to contact information, ensuring the site functioned as both a portfolio and a business development tool.
